![]() ![]() How Word of Mouth Marketing Drives Music Album Sales However, predicting album sales is not that simple. Cole is a relative up-and-comer, it would be logical to predict that Kanye would sell more albums than Cole. Since Kanye is a well-established artist and J. ![]() June 18th marked a big day for all hip-hop fans as two of its biggest artists were set to release albums on the same day: Kanye West with his sixth studio album, Yeezus, and J.
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